Etsy Title Optimizer
Check an Etsy listing title against Etsy's own guidance, and fix it before you list.
Checked in your browser. Your title is never sent to us.
The tool checks each one is in the title, and whether it comes early enough to be seen.
Build a title from its parts
How it reads
In a search result
The same title elsewhere
Etsy Title Optimizer at a glance
- Price
- Free
- Sign-up
- Not needed
- Marketplaces
- Etsy (140), eBay (80), Amazon (75 characters)
- Checks
- Length, repetition, capitals, symbols, promotional words, keyword placement
- Rules from
- Each marketplace's own published guidance, with the source named
- Data sent to us
- None, it runs in your browser
How to use Etsy Title Optimizer
- Choose the marketplacePick Etsy, eBay or Amazon. The limit and the rules change with it.
- Paste or build the titlePaste a title into the box, or open Build a title from its parts and fill in the brand, type, colour and size.
- Fix what it finds and copyRead the checks, add the words shoppers type to see where they sit, press Tidy it up for the safe fixes, then copy the title.
Paste your Etsy title and see it checked against what Etsy itself publishes: a limit of 140 characters, fewer than 15 words, the item stated clearly at the start, no repetition, no subjective words like "perfect", and no price or shipping in the title. Add the words a shopper would type and the tool shows whether each is in the title and within the first 60 characters, which Etsy says is all a search engine shows of a page title. Build a title from its parts puts what the item is first, then its material, colour and size. Nothing you type is sent anywhere.
How it works
Etsy Title Optimizer is a web page that does its work on your own device. Everything you type or choose is worked out by your browser and never sent to a server, so nothing is stored and there is nothing to delete. There is no account, no sign-up and no limit on how often you use it.
Etsy's own guidance, in short
State what the item is and its key details, in fewer than 15 words and 140 characters. Avoid repetition and subjective words. Leave out price and shipping. Only mention a holiday, occasion or recipient if it is essential to what the item is. Put the most important words first, because search engines show about the first 50 to 60 characters of a page title.
Questions
Do Etsy tags matter more than the title?
Etsy uses both. This tool checks the title; the 13 tags are a separate field with their own limits. A good habit is to make sure the phrases you tag also appear naturally in the title.
Other marketplaces
Listing Title Optimizer · eBay Title Builder · Amazon Title Checker
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