Support: Listing Title Optimizer
Tell us what happened. Include which page you were on and what you expected to see. Most answers go out within a business day.
Common questions
Where do the rules come from?
From the marketplaces themselves: Etsy's Help Center article "How to Create a Listing" and its guidance on search engine optimization, eBay's Seller Center page "Create great listings", and Amazon Seller Central's "Product title requirements and guidelines". They were read on 21 September 2026. The tool quotes or closely follows them and adds no limits of its own.
How long can an Etsy title be?
Up to 140 characters. Etsy also suggests using fewer than 15 words, stating clearly what the item is with its key details, avoiding repetition and subjective words such as "perfect", leaving price and shipping out, and mentioning a holiday, occasion or recipient only if it is essential to what the item is.
How long can an eBay title be?
80 characters, and eBay's advice is to use as many of them as you can. Its Seller Center suggests the brand, model or type, colour, style and model number, and says to avoid special characters and irrelevant words.
How long can an Amazon title be?
75 characters, including spaces, for all product types except media. Amazon does not allow promotional phrases, the characters ! $ ? _ { } ^ ¬ ¦, decorative symbols, all capitals, or the same word more than twice, apart from words like and, of and with. It asks for a capital at the start of each word, numerals rather than spelled-out numbers, and this order: brand, flavour or style, product type, key attribute, colour, size or pack count, model number. Details that no longer fit can go in the separate item highlights field.
What does the score mean?
It starts at 100 and drops for each thing found: 25 for something the marketplace refuses or cuts, 10 for something its guidance asks you to avoid, and 3 for a small point. It is a checklist, not a prediction of sales or of search ranking.
Why does it highlight the first 60 characters?
Etsy's own SEO guidance says search engines show only the first 50 to 60 characters of a page title, so the most important words belong there. The same is true wherever a title becomes a page title. The two-line preview shows the other cut: a phone screen.
What does Tidy it up change?
Only the safe things: extra spaces, decorative symbols and repeated punctuation, words in all capitals, and promotional phrases such as free shipping. For Amazon it also removes the banned characters and capitalises each word. It never reorders or rewrites your words, so read the result once before you use it.
Does it check whether a keyword is popular?
No. It checks that the words you give it are in the title and where they sit. Nothing is fetched from any marketplace, and no search data is involved.
Does it work for other sites?
The three sets of rules are Etsy's, eBay's and Amazon's. For another marketplace, use the one whose limit is closest and check that site's own guidance for the rest. The checks for capitals, repetition, symbols and promotional words apply almost everywhere.
Is FreeMicroTools affiliated with Etsy, eBay or Amazon?
No. Etsy, eBay and Amazon are trademarks of their owners. This tool is not created, endorsed by, or affiliated with any of them.