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eBay Title Builder

Build an eBay title that uses all 80 characters well, and check it before you list.

Checked in your browser. Your title is never sent to us.

The tool checks each one is in the title, and whether it comes early enough to be seen.

Build a title from its parts

How it reads

–

    In a search result

    The same title elsewhere

    eBay Title Builder at a glance

    Price
    Free
    Sign-up
    Not needed
    Marketplaces
    Etsy (140), eBay (80), Amazon (75 characters)
    Checks
    Length, repetition, capitals, symbols, promotional words, keyword placement
    Rules from
    Each marketplace's own published guidance, with the source named
    Data sent to us
    None, it runs in your browser

    How to use eBay Title Builder

    Takes about 2 minutes. You need a listing title, and the words you want shoppers to find it by.

    1. Choose the marketplacePick Etsy, eBay or Amazon. The limit and the rules change with it.
    2. Paste or build the titlePaste a title into the box, or open Build a title from its parts and fill in the brand, type, colour and size.
    3. Fix what it finds and copyRead the checks, add the words shoppers type to see where they sit, press Tidy it up for the safe fixes, then copy the title.
    Listing Title Optimizer: Check a product title against Etsy, eBay or Amazon's own rules, and fix it before you list.

    eBay gives you 80 characters and its Seller Center says to use as many of them as you can. Fill in the brand, model or type, colour, style, size and model number and the builder puts them together in eBay's recommended order; or paste a title you already have. The checks count characters against the 80, tell you when room is left, and flag words in all capitals, repeated words, special characters and filler words that no buyer searches for. Nothing you type is sent anywhere.

    How it works

    eBay Title Builder is a web page that does its work on your own device. Everything you type or choose is worked out by your browser and never sent to a server, so nothing is stored and there is nothing to delete. There is no account, no sign-up and no limit on how often you use it.

    eBay's own guidance, in short

    You have 80 characters, so use as many as you can. Include the brand, model or type, colour, style and even the model number. Avoid special characters and irrelevant words. eBay's own examples: "Ann Taylor Women's Sweater 100% Cotton Black Yellow Sleeves Size 6" and "Nike Boys Blue Lace-Up Sneakers Size 3 AB0011-234".

    Questions

    Should I use all 80 characters on eBay?

    eBay's advice is yes, as long as every word is something a buyer might search for. The tool tells you how many characters are left, and flags filler.

    Other marketplaces

    More

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